Eid fitr 2022 key visuals
Summary :El Abd has always been the custodian of the Egyptian culture.
And this year, coming out of this role we needed to remind the people of the Eid essence. Showing them that we need to keep our traditions alive and teach the younger generations about Eid in the same way that we were taught back then.
We worked on keeping this concept and highlight it through the visuals by creating a cycle of Eid elements, for example the Eadeya and Kahk.



Client : Elabd patisserie
Agency : Bubblegum Advertising
Creative Director : Wael Azzam _Mohamed wasfy
ACD: Mostafa dayan
Creative copywriter : Mohamed Bahr
S.art director: Bilal Abbas
Art director : Bassam ehab
Art director : khaled rabea
Graphic designer : Alia Azzouz
Finalizers : Wael sawaf _ Ahmed fouad _sefien nageb
Account manger :Mohamed abdel latif
Photographer : Omar Ehab