Imtenan Campaign

It was an awareness campaign to help promote “Imtinan's Winter natural products”. The creative concept was created upon “confronting winter without letting it stop a person from practising their normal lives with the slogan of : Don't let flu hold you back or ماتخليش البرد يعطلك with adapting text to Arabian Gulf local language. Ideas were created to suit targeted group of clients’ products, a photo-shooting was performed with an art direction focusing on suiting the culture of different communities where the campaign was launched. Imtinan winter campaign was applied across Egypt, KSA and UAE during fall 2018.